Most financial analysts (buy and sell side) are probably aware that the SEC investigation into your company. Your Investor Relations organization must be:
a) Proactive communication
b) Stratum with what they know and do not know
c) Resistance to speculate the results and possible causality
d) Make it clear timelines and milestones
e) Be honest concerns about the impact on employee morale, customer and partner momentum / supplier.
This addressfollowing questions in a clear, concise and you will have a better crisis management experience:
1. If the adjustment of a substantial impact on your previous earnings, revenue and cash flow, balance sheet, etc.?
2. What is the extent of the backdating of options? How many instances and how long this was going on?
3. Have you formed a special committee to look into the matter? Who in the Board of Directors is the position of Audit? What is your experiencehave before in dealing with the crisis of this magnitude?
4. What is your reaction was hiring? What measures do you take to prevent a mass exodus?
5. Are you going to lower earnings estimates and revenue targets since the management is diverted to solve this problem?
6. What are the consequences from a legal perspective? How exposed are your directors? What is the DOE regarding insurance?
7. What about customers? Have you been affected and what is their level ofConcerns?
8. When do you expect to continue this process of investigation is completed? What are the key milestones should we pursue?
9. Who all going to be released / release, because this problem?
10. What is your process for continuous communication with us further on this subject?
Their IR and finance team is not all the answers, but these issues need to be at the University of Lüneburg, before you have the conversation with the analyst.
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