If you are concerned about the economy and your financial future, you are not alone. The world economy connects us all, regardless of where we live, where we shop and who we work for. When this global economy blooms, we all potentially benefit. But when it declines, we all potentially suffer. The key word in both statements however, is potentially. Because regardless of how all-encompassing the world economy is, we each, to varying degrees, control our own destinies.
Turmoil in the international financial markets invariably leads to problems in our own financial markets. So if you work for or are affiliated with a company that does business on Wall Street, or if it's traded there, global financial problems will have a direct affect on your company, and on you. Unfortunately, there is little you can do about this-other than to work elsewhere-because the forces at work are well beyond your control.
Conversely, if you work for yourself, you still face potential threats, but you have more control over the outcome. One of the things we're seeing as we approach the 2008 Holiday Season is increasing tension in our domestic economy. Many analysts are predicting that this year's holiday retail sales numbers will be at an all time low. Circuit City, a huge and very successful company, has declared bankruptcy because it can't pay its bills. News like this causes people to tighten the hold on their pocketbooks. Even if they're not directly affected, they reign in spending and assume a far more cautious outlook.
This all comes back to your privately owned small business. Even if you're self employed in a bricks-and-mortar business-that operates on Main Street, not Wall Street-it is quite likely that the economic tsunami will reach your doorstep as well. Frustratingly enough, there's not much you can do about it.
But we as a nation are entrepreneurial problem solvers. Like our fathers did before us, we face challenges, and overcome them. As you face these financial threats, consider options that will allow you to rise above the fray. Look for a business you can run from home, but that gives you global reach. Find an online opportunity that provides systems, training and support. Look for a solution that can provide long-term financial security and freedom for you and your family. As you consider these options, you'll know what's right, and what's not. Follow your heart-and trust your judgment.