Denim has changed significantly in recent years, from basic work clothes to a high-end style and fashion-oriented clothing. Denim is currently a 10 billion dollar industry in the U.S.. From retailers sell the mass market exclusive haute couture designers, each denim, a profitable business has identified.
The garment industry veterans are surprised by the success of denim. Review of recent sales and financial results of the leading graphic retailers and brands, the forecast of analystsbetter future for denim on the condition that the product appeals to consumers seeking different while maintaining the traditional fabric.
American consumers buy about 450 million pairs of jeans per year. The denim market has performed well, except for a decrease in sales was experienced as a result of stiff competition from alternative products such as cargo, combat fatigues, cotton and khaki pants, which led to saturation of the market in mid 2004.
TheSaturation in the denim market was the result coming out of clothing and fabrics in the developing countries through the elimination of a quota system, which in early 2005. However, the denim industry was found again in 2005-2006. The long-running work-wear fabric is back on track with the efforts made by companies such as ITG, Levi Strauss & Co., VF Corporation, American Eagle Outfitters and Perry Ellis, and in 2005.
American Eagle Outfitters
American Eagle Outfitters areinto view as a triumph last year, as the market leader in specialty store brands for the age group of 15-25. Comparing the $ 143.4 million sales month, 30 Ended in April 2005, the company recorded 25% increase in sales for 29th April 2006. The month of April shows construed outstanding optimistic consumer response initiatives for the company's product assortments for spring and summer that were designed for other age groups.
The success behind him, American Eagle Outfitters,in the denim market is a result of the correct allocation of the initiatives for various market phases. The perfect blend of the American West with a European touch, the very reason the lessons of success.
American Eagle Outfitters is a leading retailer, develops, markets and sells its own brand of laidback, current clothing for 15 to 25 years old, the quality of their merchandise at affordable prices. AE original collection includes standards like jeans and graphic T's as wellEssentials like accessories, outerwear, footwear, basics and swimwear.
ITG
The identification of opportunities for growth in the denim market, the Cone Denim business meeting of International Textile Group (ITG) with emphasis on the growing demand by sourcing in Africa on development. The company has recently taken initiatives to a set-up capacity of 28 million yard denim plant in Nicaragua. This plant is expected to generate employment for nearly 750 people.
The Companyalso announced that its Burlington WorldWide division plans to have a build state-of-the-art cotton manufacturing complex in Danang, Vietnam. The plant is a joint venture operation called Burlington Phong Phu Supply Chain City, 60 percent of a subsidiary of ITG (a WL Ross & Co. company), and 40 percent by Phong Phu Corporation, one of the largest textile and clothing companies owned owned Vietnam. The investment is about U.S. $ 80 million.
International Textile Group, Inc.organized in March 2004 by Wilbur L. Ross combine the assets of Burlington Industries and Cone Mills. ITG is a diverse, innovative provider of global textile solutions and distinguished market brands to apparel and interior design customers worldwide. ITG operates four business units: Cone Denim, Burlington Worldwide (Apparel fabrics), Interior Fabrics, Carlisle Finishing, and is associated with Nano-Tex.
Perry Ellis International
In a step to produce and distribute Levi'sDockers Men's outer wear again in the U.S. and Mexico, Perry Ellis International has entered into an agreement with Levi Strauss & Co. for another strategic alliance. Dockers is considered a world-class brand, shows the American style. The company plans to run the segment as a separate unit with the help and experience of designers in Seattle.
Both companies have agreed to distribute with respect to the mark until December 2009, with the renewal period of December 2012. The product range includesMen's coats, denim jackets, and synthetic fleece. Perry Ellis will start delivering the product this month in selected shops and networks.
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad range of high quality men's and women's clothing, accessories and fragrances, including: clothing and women's shirts, golf sportswear, sweaters, dress and casual pants and shorts, wear jeans, active wear, and swimwear for men and women at all key levelsRetail.
The company, through its wholly owned subsidiaries, owns a portfolio of highly recognized brands including Perry Ellis, Jantzen, Cubavera, Munsingwear, Savane, Original Penguin, Grand Slam, Natural Issue, Pro Player, the Havanera Co., Axis, Jerseys St. Raphael, Gotcha, Girl Star and MCD. The company is also trademarks of third parties, including the license: Dockers for outerwear, Nike for swimwear, PING and PGA TOUR for golf apparel.
Levi Strauss &Co.
Meanwhile, the clothing giant Levi Strauss & Co. jeans projected as a renowned outerwear. The company has an increase in net profits for the 1st Quarter of fiscal year 2005-06 reported in comparison to last year. Revenue also slipped, was the net profit by taking denim to a higher level of the market. The company is already in the midst of transformation in Europe, which will lead the product range with more fashion and style.
The introduction of the super-slim cigarette jeans is afirst start this season. The aspect of this collection, they can sometimes ruthless, but with the corresponding game there is a nice sleek look. The reason for the success of this collection is long and bunchy look at the bottom under the illusion that you share over the length of the pants.
Levi Strauss & Co. is one of the leading brands in the world apparel company, its products in more than 100 countries worldwide. Jeans giant Levi Strauss & Co has launched a new corporate websitewww.levistrauss.com under:.
The site provides consumers, students, prospective employees, media, investors and all interested Levi Strauss & Co. 's rich, 153-year history with easy access to current and historical information about the company.
Levi Strauss & Co. develops and markets jeans, casual wear and accessories under the Levi's, Dockers and Levi Strauss Signature brands.
VF Corporation
VF Corporation is a rise recorded for the full year profitEvidence of a strong Q1 performance. Significantly, the performance this year is led by an effective strategy for organic growth. The company expects a rise in sales by 6 to 7%, followed by the dynamics outside alliances and higher expected revenue from the local economy led wear jeans.
VF Corp. plans to Indian markets through an equity joint venture with Arvind Mills in force. License agreement between Arvind Mills and VF Corporation includes brands like Lee,Wrangler and Nautica. Both are expected to enter into a 50:50 partnership.
VF Corporation is a leading provider of branded apparel, including: jeans, outdoor products, lingerie, image apparel and sportswear. It's main brands include Lee, Wrangler, Riders, Rustler, Vanity Fair, Vassarette, Bestform, Lily of France, Nautica, John Varvatos, JanSport, Eastpak, The North Face, Vans, Napapijri, Kipling, Lee Sport and Red Kap .